Fanta Campaign 

From the 2024 YoungOnes Creative Briefs, my group and I made a true ad campaign for Fanta. We followed the brief, which was to "make Fanta relevant to 18-year-olds," however; we discovered through our own research and online quiz that people were scared of it. Therefore, we focused on making Fanta "Camp" for Gen Z by coming up with alter egos/fake characters based off of certain Fanta classic flavor drinks. Through this exciting quiz, everyone would find out their alter egos in order to make Fanta more appealing and exciting. Working collaboratively and dividing certain parts of it up, we came up with a truly spot-on campaign. ​​​

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Target: "TikTok teens" (Gen-Z teens, born after 2004)​​

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BO: Steal market share from category rivals