Created a true ad campaign for Owen's Craft Mixers and to present it virtually online to one of it's co-founders, Joshua Allen, who is a fellow USC alum. 

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BO: Owen’s Craft Mixers allows anyone to make great-tasting cocktails. With natural ingredients and at an affordable cost, anyone can be a bartender with Owen’s Mixers. Crack open a can or bottle of Owen’s Mixers and "impress your tastebuds."

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Primary Target: Young social adults (college/recent grads/ "the bros" and "wellness babes")

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Secondary Target: People in the food/beverage industry (bartenders/restaurant managers)