An ad campaign for the Rosewood Dairy Bar in Columbia, South Carolina, which is one of the best local yet small old-fashioned walk up dairy bars that also features fast food like burgers, chicken tenders, etc. Working with the same group that I was with for Fanta and A&H, we collaboratively came up with a great Local Brand Passion Project.

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BO: To increase brand awareness for RDB and to make it more of a frequent spot for existing customers as well as appeal to new customers​

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Target: Parents and grandparents ​

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Key Insight: Parents and grandparents love to share and push memories on their children 

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Creative Concept: Each step of life brings you to Rosewood Dairy Bar