Shades of Pinck is a small and local personal brand/business created and run by a fellow USC alum, Megan Pinckney Rutherford, As an Assistant Content Creator, I was tasked with coming in every once a week to help with her and her team the daily responsibilities of running her own local chic lifestyle brand,  blog, and magazine. More specifically, I helped created and edit content video reels for social media, more specifically Instagram and TikTok, using CapCut, whether that was to promote a certain sponsorship that she was currently doing, daily blogging, keeping up with her life, holidays, events, etc. As well as updating her own Instagram content calendar on Google Sheets to analyze which content and posts were most effective and/or not. And of course, working with the team and her for specific upcoming events, packages, sponsorships, collaborations, etc and such daily responsibilities.